The process of creating a logo typically involves the following phases:
Research and planning: In this phase, the designer conducts research on the company, its brand, and its target audience to understand their needs and goals. The designer also creates a brief and a mood board to guide the design process.
Conceptualization and sketching: In this phase, the designer creates several rough sketches and concepts for the logo, using pencils, pens, or digital tools. The designer explores different ideas, styles, and layouts to find the best solution for the company.
Refinement and iteration: In this phase, the designer selects the best concepts and refines them, adding more details, fine-tuning the proportions, and experimenting with colors and fonts. The designer may also present the concepts to the client and get feedback, which may lead to further iterations and refinements.
Finalization and delivery: In this phase, the designer creates the final version of the logo, in various file formats and sizes, suitable for different uses and applications. The designer also provides the client with the logo guidelines, including the colors, fonts, and recommended usage.
The overall cost of creating a logo will vary depending on the complexity of the design, the experience of the designer, and the services included in the project (e.g. research, conceptualization, refinement, etc.). In general, the cost of a logo can range from a few hundred dollars to a few thousand dollars. I hope this helps! Let me know if you have any other questions.